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Broadcast Email
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Broadcast Email
Email programs are an inexpensive method of delivering timely, relevant information to potential customers. And, as you have permission to send email to these customers, you don't have to sell as much as inform. This means you want to leverage your access to customers' desktops by offering credible information tailored to their needs in an editorial format — showing how your product can solve their business problem, or how your expertise can improve their business acumen.
Here's the good news: Email campaigns generally enjoy higher response rates and similar conversion rates when compared to traditional snail mail campaigns. The real icing on the cake is that email campaigns are less expensive to produce and administer — giving a well-executed program much better ROI and many more qualitative benefits than traditional direct mail.