Ad Agency
Print Advertising
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Print Advertising
This is an integral component of what is now called traditional advertising. Think dead trees. Print ads appear in magazines and newspapers, or any medium that is tactile and smears ink on your fingers. They can be single pages, spreads, gatefolds, color, b&w, digitally enhanced (tweaked and photoshopped), whatever. Print ads are directed at both consumers (B2C) and businesses (B2B). Like all effective advertising, print ads should make the intended target drool with anticipation, envy and glee. Or even fume with righteous indignation. All of these are essential for brand building and sales. (Drooling is especially important.)





