This is where you show off not only to potential customers, but to all your competitors, as well. We will come up with a creative theme, build you an awesome booth and provide collateral materials that will make your company the star of any show it attends. And, let's face it, trade shows are long, dull affairs, where attendees are simply looking forward to the end of the day when they can hit the cocktail party scene. Here's an idea: How about a cocktail party theme for your booth? Trust us, that will get you noticed.
Develop programs to ensure you get the highest ROI from your tradeshow. Goal setting, messaging, traffic building, booth etiquette and lead acquisition compliance training, follow-up qualification and lead-fulfillment should all be part of any trade show strategic plan.
Pre-show awareness building programs - Direct mail, broadcast email, broadcast fax, online and print advertising
Promotions - Drawings, booth events (flight simulator, driving range, performance art), live demonstrations
At show awareness building - Airport signage, moving billboards, greeters
Booth design and production - Booth structures, signage, set-up, teardown, exhibit company management
Lead management and fulfillment - Qualification compliance training, automated post-show qualification, electronic fulfillment, and sales alerts
Editorial booth appointments are the most cost-effective means to educate editors about your company's unique solution for their readers. This takes planning, but the return on investment is phenomenal. Check out our Leveraging trade shows for PR opportunities