Marcom Manager

RESUME

Objective:

To provide a broad range of services tailored to maximize company awareness among consumers involved in the purchase of your products.

Experience:

Schraff offers a broad range of experiences that will support all of a company's marketing needs. Schraff offers the best strategic thinking and tactical execution you'd expect of a marketing director. Hiring Schraff is like hiring a seasoned team of professionals, Schraff offers much higher efficiency, knowledge, speed to market, skills diversity and accountability than a one person or small in-house team.

Schraff skills include:

Marketing Manager

• Manages all communications activities based on a detailed monthly activities list
• Coordinates employer team input, review and bi-weekly status meetings at employer
• Manages marketing team to assure deliverables, time lines and budget objectives are met

Account Coordinator

• Provide marketing manager with clerical support: scheduling documents, activity reports, and routine dissemination of status updates
• Manage wire services
• Coordinate trade show event applications, dryage,

Strategic Marketing

• Defining a unique defensible position for Phoenix Telecom Solutions to separate us from competitors
• Creating a message platform to be used across all tactical marketing efforts
• Define a detailed one-year communications and lead generation plan
• Determine tactics
• Schedule: shows, special events, announcements, and reoccurring tactics
• Create a line item budget with monthly expense detail
• Maintain company brand identity in multiple print, digital and 3-dimensional programs
• Work with copywriter to create relevant compelling creative that stops the reader

Copywriting

• Focus on specific purpose of each communication device
• Work with designer to create relevant compelling creative that stops the reader
• Assure the highest quality messaging is distributed
• Write and edit client press releases

Web Development

• Work with marketing manager, design and copywriting to assure site updates are completed in a timely manner.

Search Strategy

• Define keywords that create revenue bearing conversions
• Create content strategies devised to increase visibility and rankings
• Manage paid search campaigns that drive high ROI
• Analyze metrics and report performance, deliverables and future strategies

Capital Investment Averted

Running a marketing department requires a significant investment in design, photo manipulation and web development software as well as high-end computing platforms, scanners and printers.

Additionally, human resources management, taxes and health care costs are averted as well as more than three weeks of employee salary time lost to paid vacations, holidays and sick days.

Awareness and Lead Generation Activitys

Messaging Tactics Currently in Use. This list may be revised to focus on specific tactics that will create the proper blend of targeted awareness, credibility and lead generation to meet our messaging priorities.

• Content Updates
• Product Promotions
• Search Optimization
• Direct Marketing
• Email Marketing
• Inventory sharing
• Pay-per-click Marketing
• Post Inventory on referral sites: Broker Bin and Telecom Finders

Awareness and Credibility

• Press Releases
• Press Relations
• Print Advertising
• Banner Advertising

Trade Shows

Customer Satisfaction Reporting

Costs:

Based on 80 man-hours a month to achieve the anticipated team workload, at a low blended rate of $75.00, the estimated fee will be $6,000 per month†

†Blended rate requires a not-to-exceed retainer