This is a very tactical, highly targeted way to reach pre-identified potential customers. More than any other arrows in the advertising quiver, these projects must be bold, audacious and show-stoppingly good. Do not forget, this stuff comes through the mail. People get tons of mail. Mostly dull, boring, annoying junk mail. So we make sure your direct mail campaign gets noticed amidst all the clutter. This can lead us down a number of odd avenues. But, in the end, your potential customers will remember you in a good a way: with kind thoughts and a smile on their faces.