Google "Hummingbird" algorithm, a more Semantic Approach
Posted on October 7, 2013
Making it more like Siri? The buzz about Hummingbird is that it’s the most significant change to Google’s search function in about 10 years. Unlike algorithm updates such as Penguin and Panda, Hummingbird is more of an addition. Although Google’s Search Chief, Amit Signai, labels it a “replacement,” Hummingbird is an interface that does a better job at matching complex web queries to targeted web pages.